Social media has undergone tremendous development, becoming indispensable in the world of digital marketing. Communication platforms occupy an important place in today’s corporate marketing strategies and 3LETTERS has been able to build strong relationships with its audience through direct communication, listening to their opinions via social media, and an effective response to comments and responses that have contributed to strengthening trust and loyalty.

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3LETTERS has benefited from launching effective social media marketing campaigns. Using paid advertising and targeted content, the company succeeded in increasing brand awareness and driving engagement and increased engagement was a challenge in managing responses and queries. Developing effective strategies to deal with a large volume of interactions was particularly important.